BBQ Pringles

BBQ Pringles By: Michael Davis, Joshua Catchpole, and Hollie Couch Baker College Research Development Market Research Objectives     The objectives of our market research for this section is to analyze what effective ways we can introduce a holiday theme for our brand and what affect it will have on our customers while exploring if this opens new avenues for our business moving forward when promoting holiday themes along with our brand. We will also study how this will affect and change perceptions of our brand both in the market and from outsiders using analytic tools to determine whether or not to proceed forward (“Defining market research goals”, 2019). This will be done via observations of our target market through demographics, geographics, and psychographics. Market Observations     Market observations are used to give us intel on how consumers act inside of a market when presented with things under natural conditions. You must consider and ...

BBQ Pringles By: Michael Davis, Joshua Catchpole, and Hollie Couch Baker College Consumer Current Consumer Characteristics        Current consumers have a wide array of characteristics when it comes to making buying-decisions, as technology advancements have impacted how consumers can buy products and market changes have impacted buying behaviors. One characteristic of consumers is that they expect to be able to buy a product or service at any time of day because of online and mobile shopping trends (Bolen, 2019). Consumers are also in control of their shopping and buying experience because they are more willing to do research and look for product alternatives to get exactly what they want (Bolen, 2019). Current consumers do expect and appreciate a more personal experience, which could either include human interaction with customer service employees or personalized product recommendations on a company's website (Hausler, 2017).    ...

BBQ Pringles By: Michael Davis, Joshua Catchpole, and Hollie Couch Baker College Review Of The Industry The Industry Definition      "The Potato Chip Production industry produces a variety of potato chip products, such as plain, favored, baked, and low-sodium chips. The potato chip was invented in 1853 and has been America's number one snack food for more than 50 years" (“Potato Chip Production Industry in the US”, 2019). In the potato, chip industry organizations will often show the popularity of their product during super bowls. Over the past 5 years, the economy in the United States has been better, which has allowed consumer spending to increase in the Potato Chip industry. With healthier options being offered the Pringles product has become one of the most popular snacks bought. Pringles, which is owned by Kellogg Company holds one of the largest market shares in Potato Chip Production in the US. The industry has shown to have several positive trends ...

BBQ Pringles By: Michael Davis, Joshua Catchpole, and Hollie Couch Baker College The Company Company Overview     Pringle's current company slogan is, “Make every moment pop with a taste of the unexpected” and it has been their slogan for a number of years because it encapsulates everything Pringles is trying to convey to the market through their advertisements (“Pringles”, 2019). Its goal in the snack industry is to produce and sell uniquely flavored, stackable chips to consumers at an affordable price and to provide the snack market with an alternative product to the normal, and sometimes bland, potato chip snacks. The company sells its products in over 140 nations all across the globe, including: Argentina, Finland, Belgium, Brazil, Canada, Chile, Colombia, Ireland, Turkey, South Africa, Switzerland, Italy, Korea, Mexico, Sweden, and Japan (“Where To Buy Pringles”, 2019). Average sales for pringles is nearly $550 million per year, putting it third in yearly s...

BBQ Pringles By: Michael Davis, Joshua Catchpole, and Hollie Couch Baker College Product Overview Introduction      Pringles is an American potato chip snack company that was created in 1967 by Procter & Gamble and sold to the Kellogg's company in 2011 for $2.7 billion dollars (“Pringles”, 2019). Pringles currently owns approximately 9.6% of the potato chip snack market, which makes Pringles the second largest potato chip brand in the United States (Conway, 2019). According to Thrillist.com, the 26th most popular flavor of the chip brand is BBQ flavored, as people seem to love the tangy and sweet seasoning of the chips (Kryza, 2019). In 2012, the smoky and sweet potato chips hit the market, selling in grocery stores and gas stations across the nation (Kryza, 2019). Pringles has been having an issue with sales, market position, and market value in the last few years since the popular Lay’s potato chip brand has had a majority of the market share (Conway...