Team Strategic Marketing Plan Final
BBQ Pringles By: Michael Davis, Joshua Catchpole, and Hollie Couch Baker College Product Overview Introduction Pringles is an American potato chip snack company that was created in 1967 by Procter & Gamble and sold to the Kellogg's company in 2011 for $2.7 billion dollars (“Pringles”, 2019). Pringles currently owns approximately 9.6% of the potato chip snack market, which makes Pringles the second largest potato chip brand in the United States (Conway, 2019). According to Thrillist.com, the 26th most popular flavor of the chip brand is BBQ flavored, as people seem to love the tangy and sweet seasoning of the chips (Kryza, 2019). In 2012, the smoky and sweet potato chips hit the market, selling in grocery stores and gas stations across the nation (Kryza, 2019). Pringles has been having an issue with sales, market position, and market value in the last few years since the popular Lay’s potato chip brand has had a majority of the market share (Conway, 2019). H